Long-Anticipated Addition Brings Style On and Off the Course
CARLSBAD, CA (May 5, 2011) – Ashworth Golf is introducing four footwear styles to complete its collection of head-to-toe apparel essentials for the modern golfer on and off the course.
Living the Ashworth lifestyle is about the course never leaving golfers, and after an initial introduction at January’s PGA Merchandise Show, the four footwear styles arrive at retail in early June.
"The uniqueness of golf is that golfers don’t just wake up on a Saturday and decide they’re a golfer that day and then go back to being a lawyer, insurance salesman, banker, or whatever on Monday," said Harry Arnett, vice president and general manager of Ashworth. "It’s always been more than just a game for those who completely embrace the true golf lifestyle, and in apparel and footwear that means having products that not only perform and look great on the golf course but can easily and seamlessly be worn off of it. Our footwear collection is a great addition to that philosophy and we’re sure it will be an instant favorite for true golfers everywhere."
The new footwear is available in the following styles:
The Encinitas ($140; available in tan and black) is a loafer that strikes the perfect balance between style and versatility. Premium materials and fine craftsmanship create a rare combination of beauty and go-anywhere freedom that works with chinos or jeans, on casual Friday or on the town. Great for travel given its lightweight comfort and slip-on ease, the Encinitas is a shoe for all occasions.
The Cardiff ($120; available in navy, white and black) is a golf shoe with the crossover appeal of a town shoe. Playability, wearability and a sure-footed spikeless sole unite with tumbled leathers and rich suede accents to take the Cardiff from the course to the clubhouse and beyond. The molded rubber sole is discreet and pliable for a comfortable, low-profile feeling without the sensation of traditional golf spikes.
The Leucadia ($90; available in grey, tan and black) is a saddle shoe that receives a long-overdue rework through the pairing of soft suede and leather uppers with a classic vulcanized outsole. The resulting updated style and unstructured comfort makes the Leucadia an instant wardrobe favorite.
The Ash Std Issue ($70; available in navy, sand, white and black) takes a classic plimsoll design and melds the style and versatility of today’s sneaker. The natural canvas upper provides texture and breathability, while rich leather accent trims deliver a refreshed look that takes the Ash Standard Issue places a normal sneaker can't go.
The footwear release comes on the heels of Ashworth hiring a resident stylist, Mahjuba Levine. Mahjuba, a San Diego style expert, will incorporate Ashworth footwear into her style tips, advice and blog to be featured on Ashworth’s website and Facebook page.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com and www.tmag.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 12 billion in 2010.